Coca-Cola Europacific Partners AFL Grand Final

Client
Coca-Cola Europacific Partners

Services
Event Management

Year
2024

Peanut Productions delivered an exclusive 3-day AFL Grand Final experience for 320 Coca-Cola VIP guests. The event included seamless accommodation and flight management, a welcome cocktail party at Crown Melbourne, and luxury transfers to the MCG for the AFL Grand Final.  

The Friday night welcome event for Coca-Cola’s AFL Grand Final Experience was held in the Evergreen Room at Crown Melbourne, setting an elegant tone for the weekend. Guests were treated to a culinary experience curated by celebrity chef Colin Fassnidge, known for his innovative approach to modern Australian cuisine. 

Within the MCG, the Peanut team transformed the event space not just once, but twice! Pre-match we styled the venue in Code Red, which was transformed into Monster Green for the post-match celebrations. Across both formats was an impressive multi-level and multi LED stage, as well as significant Coke branding including a large video projection that extended the entire length of the venues glass wall.  

Complimenting these environments, guests enjoyed live performances from Jessica Mauboy, Hot Dub Time Machine, and DJ Claire Elliot, making the experience unforgettable. 

Peanut Productions expertly handled all logistics, entertainment, and guest services, ensuring a smooth and memorable event for Coca-Cola and their VIP clients. 

Key Highlights: 

  • Locations: Crown Melbourne & MCG 
  • Entertainment: Jessica Mauboy, Hot Dub Time Machine, DJ Claire Elliot 
  • Services: Accommodation, flights, transfers, VIP events 

 

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