Client
Coca-Cola Europacific Partners
Services
Event Management
Peanut Productions delivered the Coca-Cola Europacific Partners Sales Rally, a critical annual event designed to energise the Sales Team and drive performance across Coca-Cola and related product lines over the summer period. The two-day event in Brisbane brought together 350 delegates for a high-impact program of conference sessions, brand activations, and a celebratory dinner.
The event combined spectacular production and precise event management, with pyro effects, t-shirt cannons, a balloon drop, and a drone show creating memorable moments throughout. Three large LED screens, complemented by a 40-metre bespoke video projection, were designed in line with CCEP brand guidelines, ensuring content was displayed with maximum visual impact in a fully branded venue.
Peanut Productions also curated premium food and beverage experiences, tailoring the menu specifically for delegates, while activations across the event and dinner highlighted brands including Sprite, Fanta, Grinders, Powerade and Monster. Every aspect, from event logistics and travel management to content creation and on-site delivery, was managed by our team, ensuring a seamless experience from start to finish.
Through expert coordination, creative execution, and large-scale production management, Peanut Productions delivered a high-energy, engaging Sales Rally that motivated delegates, reinforced brand identity, and showcased our capability to deliver complex, premium corporate events at scale.
