Client
Westpac
Services
Event Management
Peanut Productions were engaged to conceptualise and end-to-end deliver a launch event in Hobart and Launceston, bringing to life the Priority You loyalty program to Westpac’s customers. Priority You, created by Westpac, is a loyalty-based customer program. Piloted across Tasmania in 2018 prior to its national roll-out, the program was established as a rewards-based initiative for the bank’s loyal customers.
The launch event was an opportunity to showcase the program and its benefits in a highly engaging experiential format.
