Peanut Productions conceptualised and delivered the L’Oréal Paris’ Bold Beyond Beauty event at the ivy Sunroom to celebrate the official launch of the iconic brand’s seven new product lines to the Australian market for 2019.
Over 100 beauty media and influencers attended the breakfast event, which featured interactive product immersions at every turn including insta-worthy stations styled to represent the hero products; with Danni Belegris, a live sketch artist from Melbourne on the Colorista Hair Makeup, an Unbelievabrow Brow Bar with L’Oréal Paris Makeup Director Noni Smith.
VIP guests were invited to trial and learn about the key benefits of each of the new products. They were also able to colour match and find their perfect shade virtually through ‘Modiface’, the groundbreaking beauty augmented reality technology available on the L’Oréal Paris website or pick out their ultimate shade of lipstick on the Rouge Signature spinning colour wheel. The event culminated with a thought-provoking all-female panel discussion with some of the industry’s most dynamic and fearless women discussing what inspires them and the secrets to their success.
The panel, hosted by Sally Obermeder, featured L’Oreal Paris Australia Makeup Director Noni Smith; Founder and CCO of Lorna Jane Activewear, Lorna Jane Clarkson, entrepreneur and one of Australia’s most dynamic speakers, Samantha Wills and gemologist, jeweller and digital influencer, Sarah Jane Adams.
All guests departed feeling empowered and inspired along with a personalised L’Oréal Paris Rouge Signature Lip Ink, a sustainable Frank Green Keep Cup, and a gift bag full of L’Oréal Paris’ latest makeup and skincare range.