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OVERVIEW
Dyson Academy is a specialised product education training series for all large Dyson product retailers across Australia. Traditionally, this event was delivered as a 3-week, 6-city roadshow across the country – which saw a team from Dyson travelling out of the office for a 21-day period.
In response to COVID-19, Peanut Productions transformed the event into a 2-night live virtual series, repeating twice in one evening to manage both East and West Australian time zones. The event was presented live from a studio and incorporated a series of both traditional and expo-styled demonstrations. This livestream version of the 6-city roadshow gained the highest attendee numbers (2,000) ever recorded for the Academy. The inclusions of gamified education, demonstrations a live Q+A feature helped drive the success of this event with the live stream doubling engagement compared to the traditional face-to-face event. The event received a 98% positive response rate for the event to continue online moving forward.
What started off as a substitute has since become a powerful tool in delivery key business messaging and team engagement.
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At Peanut Productions we are privileged with working across this vast and beautiful land.
In the spirit of reconciliation we all at Peanut Productions acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders, past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.
At Peanut Productions we are privileged with working across this vast and beautiful land.
In the spirit of reconciliation we all at Peanut Productions acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders, past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.
At Peanut Productions we are privileged with working across this vast and beautiful land.
In the spirit of reconciliation we all at Peanut Productions acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders, past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.
© Peanut Productions 2023