The Bank of Melbourne Foundation is in the business of raising valuable funds for Victorian charities striving to help the financially disadvantaged step out of adversity and realise their full potential. We were privileged to be invited to help reinvigorate the event and to deliver a stronger, more powerful message to its audience aimed at generating the best financial outcome for the Foundation.
So, what was our approach? Firstly, we needed to create a powerful canvass from which to communicate key messages. Working with our close and trusted audio visual partners we built a massive 10m wide LED digital screen made up of 5 independent sections all of which could play content individually or merge to become one massive screen surface. We built a series of beautiful and relevant branded videos that graphically brought the new brand to life and creatively represented Melbourne throughout the evening. Relevant and powerful entertainment at an event can often be a challenge. For this event we wanted something special that spoke to local community values, so we partnered with the MSO and aligned with their unique initiative, ‘Melbourne Symphony Orchestra’s Pizzicato Effect Ensemble’. The Pizzicato Effect is the MSO’s flagship community music program which provides free string instrumental and musicianship tuition to children living in some of Melbourne’s most socially challenged economic regions.
The result was an outstanding performance of 16 young people performing with six of MSO’s world class musicians all under the watchful eye of the company’s Artistic Director and Head Conductor. As part of our styling we created a colour palette using light to bring the bank’s brand colours, shapes and motifs alive across the ceiling and walls and built an 11 metre x 8 metre installation of varying sized balloons over the central part of the room.