Client
ASICS
Services
Event Management
Peanut Productions delivered the ASICS Tokyo Pack Launch in Melbourne, an immersive brand experience for 150 influencers, partners and key clients. Hosted at Lakeside Stadium, the event was designed to maximise brand visibility and create high-impact engagement despite a challenging three-week lead time and limited budget.
The activation transformed the stadium into a festival-style environment, combining custom lighting, branded media walls, glow boxes, coffee cups and food trucks to create an immersive and visually striking atmosphere. Interactive elements, including relay races, encouraged attendees to participate actively, generating organic social content and enhancing brand exposure. Thoughtful touches, such as branded blankets, ensured a premium guest experience while reinforcing the ASICS brand.
Through precise planning and agile event management, Peanut Productions delivered the launch on time and within budget, achieving full attendee engagement. The experience successfully showcased the Tokyo Pack range while driving social amplification and strengthening relationships with key partners and influencers.
This activation exemplifies Peanut Productions’ ability to deliver high-energy, brand-driven events that combine creativity, operational precision and measurable impact, positioning clients like ASICS for maximum visibility and audience engagement.
