How We Generate New Business

Can I just get something really important out of the way straight up? I hate sales. I hate trying to sell to people and I hate the idea of being that person on the other end of the phone trying to get into someone’s ear who probably has just as long a ‘To Do List’ as I do. I was never born to be a salesman and I’ve avoided it at every turn, relying on prayer (just kidding), word of mouth, repeat business and from wowing people attending the events we produce. Of course, all of the above is not a strategy and it took me a long time to really accept that the only way to really capture new business was to put myself out there.

There are so many methods and theories on how to go about creating a sales strategy but what I’ve learnt is two very important approaches in helping me to generate new business:

  1. Give – It doesn’t matter how good I think our service or product offering is, it’s all about what the prospective client thinks and the only way to give anyone the confidence to trust us is to give them a sense of what we can do. Therefore, knowing who I’m approaching and having a clear understanding of their products and brand allows me to give teasers of what we’d love to do for them. There’s nothing like giving a authentic taste of what you can deliver when given the opportunity. For example, we love to be creative and to conceptualise from the ground up. That gives us the scope to walk in with an idea of what we’d love to do and to create visuals and words that brings the idea to life.
  2. Be yourself – We are social beings and we tend to work and connect with people that we like and relate to. Therefore, I think it’s absolutely vital to just be ourselves in a way that is true and genuine. Who we are may not appeal to everyone but we don’t have to. We just need to connect to the people that we’re naturally suited to and in turn that will allow us to create the right relationships with the right people.

For me, there is no greater reward than having given my best for people that I genuinely connect with. It’s that kind of authentic connections I seek in business and enjoy.

Experiences VS Events

I’d like to think that we create experiences within events, not just events. To me it’s all about how we immerse an audience in a unique, multi sensory environment. Of course, this can sometimes be a challenge but that’s what we love, an opportunity to think outside the box and to create something that is memorable and that ensures people walk away feeling like they’ve been part of something special and exclusive.

We were recently given a great challenge, to recreate the experience of what it feels like to have a Coke all over again for the first time. The project was part of the Colour my Summer 250ml can campaign. So, let me see if I can rebuild the experience for you in words.

We’re in a giant circus tent in a surround amphitheatre environment. The room goes dark, a loud voice over starts to guide us on our sensory journey. The famous clicking sound of a can of Coke opening sets in motion a range of effects throughout the tent. Suddenly a 360º digital video wall comes alive with swirling black liquid followed by thousands of bubbles floating down from above the screen and over the audience.

The voice over directs the audience to reach under their chairs to share in a icy cold Coke and experience it for themselves.

By the end of the session, a dazzling light display brings the coloured can concept alive followed by four exploding streamer canons falling over the audience in the four can pack colours.

It was an amazing experience to be a part of. Of course, not all campaigns are going to be as big and somewhat overwhelming as Coke but that doesn’t mean that we won’t give our all to always create something that truly brings our clients brands and products to life in exciting, dynamic and always relevant ways!

Watch the event video here

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

Events Are About Storytelling

Why do companies have events? Although we often think of events being about champagne and canapes that’s obviously not why companies spend thousands of dollars on entertaining their customers, media, staff and leads.

Sometimes we forget about why we do things and end up acting out of habit without really thinking through our motives and drivers. Whenever we sit down with a client and start taking a new brief, we’re always thinking about, what is the core message here, why are we creating this event, who is it for, what is the desired outcome?

At their core, events are really about storytelling – a story that is a fully immersive sensory experience!

How do we want people to feel?

How do we want to communicate with them?

What do we want them to hear?

What do we want them to see?

These are all very powerful considerations that when used sharply and with precision, can truly align brand to audience.

Almost all of our daily interactions with other people are done via our devices. So often we forget to look up from our screens and remember how we truly connect.

Does your brand have a message that it wants to express authentically and genuinely? Do you want to stand out from the ever scrolling news-feeds and bombardment of messages constantly taking up the ethereal space around us?

Tell your story with the power of real connection and engagement. Build trustworthy and real relationships with those you want to engage. Allow your message to come alive with the power of events and brand activations.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

Year of the Monkey - Happy Lunar New Year

Happy Chinese New Year!  We've has just come off our 5th year running of the Westpac Chinese New Year national Road Show.

Year of the Monkey has been a playful and exciting theme to run with. Our brief this year was to incorporate both traditional with contemporary. The result, a series of truss structures throughout each space creating a web like series of lantern canopies above guests heads. Ticking the contemporary box, we created a digital activation on each of the truss with upright vertical LCD panels featuring cheeky monkey video animations. From monkeys climbing trees to swinging from branches.

Our client at Westpac gave us great scope and trust this year to really push the event to a new level. An outstanding result that we’re all really ecstatic about.

Now, to next year and the Rooster, cockle doodle do… here we go again!!!

The Event Pitch – How much to you give?

What’s the line between giving too much or supplying too little?

Imagine this… A potential new client approaches you with the prospect of an exciting project that you’d love to be event planning. You’re eager to pitch and make a strong impression but how much do you give in the pitch? I’ve had countless conversations about this that mainly revolve around how to best protect your intellectual property. Formulating a thorough and cohesive event pitch can require quite a bit of work and effort and once you put it on paper or hit ’send', what happens to all of that IP that you’re pretty much giving away?

In my opinion, if the lead is solid and the potential client someone you really want to work with, then you’ve just got to go for it, give it your all and keep a healthy and positive attitude toward the outcome. You can’t control what people do with your IP but if you’re not prepared to put it out there and show people confidently what you can achieve for them, then why expect anyone to take that next step and hand over their project to you.

I believe you’ve just got to take chances and put yourself out there. If it’s not this one, then it’ll be the next, or the next. Every pitch we do  makes us better, stronger and more competitive.

Don’t believe me?… then let us pitch

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

What Makes a Great Event?

There’s nothing like a job well done and there’s nothing like a great experience. Whatever we do professionally, we all know that feeling when we know we’ve absolutely ‘nailed it’. It’s an amazing feeling and it makes all the hard work worthwhile.

If we were to dig a little deeper though, what makes a event Great? In my opinion it’s when all the pieces of the puzzle come together just as you pitched and just as your client expected from the pitch. After all, that’s what got you across the line to begin with. If I was to sit down and try to deconstruct a Great event though, for me there are a number of factors to consider:

  • No matter how hard or challenging it may have been to realise the event, the end result is how we envisaged it.
  • Guests have a great experience. For me, watching people start pulling out their phones and taking pictures of the set or overall event design is a great acknowledgement that we got it right.
  • Our clients success is our success. When our client is highly praised for the event I feel highly praised. It all flows on.
  • Theres nothing quite like all the elements coming together just as they’re supposed to on the Run Sheet. Sometimes though it’s about how we trouble shoot the Run Sheet when things (especially time) are not going as planned. Being able to think on your feet and find ways to bring the event back on track is highly rewarding, especially when no one is the wiser.
  • Social media has become so important at events. When you start trending you know you’re on the right track and that you’re client is starting to get the additional ripple effects of a great event.

And then there’s that one final great moment for me...

...It comes at the end of the event, sometimes hours after everyone has gone and I just let the whole experience wash over me. It’s an amazing feeling that makes everything we’ve gone through to pull it all off worthwhile. Accompanied with a  glass of good red, it’s a great way to finish a great event.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

Risky Business - Why You Should Leave It Up To The Professionals

When it comes to producing an event, there are often many moving parts that it can be very easy to miss something that can cause considerable problems when trying to manage your event. I’m not trying to frighten anyone off but we’ve been doing this line of work for years and I’ve got to say that I still lay awake at night thinking, “is there anything we’ve missed!”. Attention to detail is imperative but it’s also much more than that. It’s about understanding how to connect all the dots and knowing how to make the connections successfully from one dot to the next dot and so on. Often these connections aren’t necessarily obvious.

Events are made up of multiple suppliers all coming together in a perfect sequence to ensure the dots all connect. There’s a well thought out order to the chaos to ensure ‘A’ follows ‘B’ follows ‘C’, etc. When things go wrong and the dots don’t connect problems ensue that can end up adding a lot of unexpected additional costs to the overall budget.

Let me give you a couple of examples:

  • A furniture supplier has a truck load of tables and chairs ready to be unloaded and set up by the caterer’s staff. The truck can’t unload though until the Audio Visual team have finished rigging all of their lights, video and audio equipment onto the truss that is sitting on the floor waiting to be flown into the ceiling.
  • The caterer has staff on standby to set up all the tables and chairs but can’t do so until the truss has been flown and the furniture supplier has unloaded.
  • Depending on the scale and size of the event, the above scenario can add a couple of thousand dollars to your event budget. Ouch!!! And why? Because clear and instructive communication may have been missed by the Event Manager or Organiser on a effective bump in schedule.
  • You have an event that starts at midday and to save money on accommodation you decide to fly in your speakers that morning. Let’s say the event is in Melbourne and your speakers are in Sydney. What could go wrong right?  Qantas has half hourly flights, if they miss one, they’ll be on the next. The logic works. Well, yes until Sydney airport is closed for a  couple of hours due to fog and the airport now has thousands of delayed passengers to move.
  • You’re in the middle of an event that has a very tight start and finish time and your Keynote Speaker has gone overtime by 10 minutes and still going. You’re catering team have mains ready to go and to ensure they can deliver desserts before the scheduled event finishing time they need to ‘go’ with mains now but you have clear instructions to not serve food while the Keynote is speaking. What do you do? How do you get the event on time again?
  • The role of a good professional events team is to foresee the problems that may arise and to have planned for them without you ‘the client’ ever being aware of the problem. Additionally, being able to manage the problems immediately in a calm and collected way as they arise.

Events can and sometimes be ‘Risky Business’ but it’s about how you manage the risk. It’s our job to stay awake at night running through all the scenarios and ensuring we have plans in place to manage the risks, not yours! That’s why we’re the Event Professionals.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

10 Ways To Cut Costs At Your Next Event

Events have multiple moving parts that can both positively and negatively impact costs. With critical thinking and experience, there are key ways to keep costs down:

  • Delivering to message – by being 100% committed to what it is you want to achieve, it will help make clear what ‘nice to haves’ won’t really help you deliver on your core event objective and message and therefore make it easier to let go things that won't deliver on message.
  • Venue negotiation – Getting the right deal at your chosen venue is imperative and a strong understanding of the event outline and requirements will help to ensure you do. Often, venues will include a layer of additional costs that may not really be relevant or required.
  • More digital, less print – once a brand identity and digital collateral has been created it costs much less to reuse and repackage it for online use than it is compared to print collateral. We live in a digital world, at the end of the day you want to make sure you get into your guests Calendars, not sit on their desk collecting dust and getting lost in piles of paperwork.
  • Sponsorship – there are many ways in which you can partner with other relevant brands and companies to help keep costs at a minimum. In kind sponsorship is common and a great way to save money on some of your budget lines from alcohol to gifts, etc.
  • Utilising preferred supplier relationships – when you work with a good Event Agency, you’re tapping into their business contacts and ensuring that you’re getting the best prices which are usually less that the advertised price if you were to source yourself.
  • Event Design – A clear and focused design concept will ensure you streamline your event design in the most effective way. For example, working with multiple suppliers on this budget line will end up costing a lot more than you’d probably like when you start considering that each supplier will add separate labour, delivery and damage waiver costs to their quotes. Ideally, you want to work with minimum suppliers to reduce these repetitive costs.
  • Choose your event time of day wisely – the time of day dictates the level of service you need to provide to your guests. If the event runs over dinner time, then you need to ensure guests are well fed if you don’t want to lose them due to grumbling stomachs. If you’re looking to save money on catering then evening events are not going to be the best way to go. There is also an expectation to serve alcohol in the evening which can add another expensive budget line. Wisely considering the time of day to host your event can be one of the most important budget decisions you make.
  • Choosing the right catering package – how you package your catering budget is imperative. For example, if you’re serving alcohol, do you opt for beverages on consumption or go with a beverage package? Understanding your guests will help you to determine the best approach. A good event agency can guide you on how best to maximise savings on your catering package.
  • And finally… In a nutshell, ensure you work with a great event agency! It’s our job to get you the best prices, to streamline and package your overall event in the most functional and cost effective manner and also saves on internal resources better spent elsewhere.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

Live Streaming Events in 2017 - Inexpensive and Easy

The event landscape is about to drastically change and open up a whole new way of communicating and sharing live experiences. Facebook has just announced its live broadcast feature that will enable users of a Group or an Event Group the ability to stream a live event. The implication of this to both marketers and brands is huge. Imagine being able to advertise and share your event to all of your connections, wherever they are and with whatever device the consumer owns. The ability to easily engage with people beyond a venue’s capacity across cities simultaneously is a massive opportunity to deepen an event’s reach with major benefits in returns to the marketing and event budget. There will also be the ability for people watching the event from their devices to comment on the live event, engaging the audience further and deepening the experience for all participants. 

We have always been big advocates of content creation as a means to extending the lifespan of an event but this news goes one step further. Let me give you an example. Last month we were proud to work with Westpac’s, Women’s Markets team Ruby, in delivering a 1400 person lunch, celebrating International Women’s Day. The Hon. Julie Bishop was keynote speaker followed by a panel discussion with Ann Sherry, Michelle Payne and Westpac's CEO Brian Hartzer. As I was sitting there, I can recall thinking how powerful would it have been for Westpac to have been able to easily stream this event to young students, business people, their staff and anyone else around the country and beyond interested in gender equality and other key business insights from some of Australia’s most successful women.

The technology is now easily and readily available to expand your event reach further than you can imagine. At Peanut, we’re actively engaging with our clients to use this technology to expand their reach. If you would too, we’re standing by.

10 Ways to cut costs on your Event Budget

Events have multiple moving parts that can both positively and negatively impact costs. With critical thinking and experience, there are key ways to keep costs down:

  • Delivering to message – by being 100% committed to what it is you want to achieve, it will help make clear what ‘nice to haves’ won’t really help you deliver on your core event objective and message and therefore make it easier to let go things that won't deliver on message.
  • Venue negotiation – Getting the right deal at your chosen venue is imperative and a strong understanding of the event outline and requirements will help to ensure you do. Often, venues will include a layer of additional costs that may not really be relevant or required.
  • More digital, less print – once a brand identity and digital collateral has been created it costs much less to reuse and repackage it for online use than it is compared to print collateral. We live in a digital world, at the end of the day you want to make sure you get into your guests Calendars, not sit on their desk collecting dust and getting lost in piles of paperwork.
  • Sponsorship – there are many ways in which you can partner with other relevant brands and companies to help keep costs at a minimum. In kind sponsorship is common and a great way to save money on some of your budget lines from alcohol to gifts, etc.
  • Utilising preferred supplier relationships – when you work with a good Event Agency, you’re tapping into their business contacts and ensuring that you’re getting the best prices which are usually less that the advertised price if you were to source yourself.
  • Event Design – A clear and focused design concept will ensure you streamline your event design in the most effective way. For example, working with multiple suppliers on this budget line will end up costing a lot more than you’d probably like when you start considering that each supplier will add separate labour, delivery and damage waiver costs to their quotes. Ideally, you want to work with minimum suppliers to reduce these repetitive costs.
  • Choose your event time of day wisely – the time of day dictates the level of service you need to provide to your guests. If the event runs over dinner time, then you need to ensure guests are well fed if you don’t want to lose them due to grumbling stomachs. If you’re looking to save money on catering then evening events are not going to be the best way to go. There is also an expectation to serve alcohol in the evening which can add another expensive budget line. Wisely considering the time of day to host your event can be one of the most important budget decisions you make.
  • Choosing the right catering package – how you package your catering budget is imperative. For example, if you’re serving alcohol, do you opt for beverages on consumption or go with a beverage package? Understanding your guests will help you to determine the best approach. A good event agency can guide you on how best to maximise savings on your catering package.
  • And finally… In a nutshell, ensure you work with a great event agency! It’s our job to get you the best prices, to streamline and package your overall event in the most functional and cost effective manner and also saves on internal resources better spent elsewhere.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

livestreaming events.jpg

Corporate Event Production

 

Powerful, emotive and to the point! Whether a hype tape, brand awareness or training video, we create strong and creative content that captures our clients corporate video production needs.

In this highly sophisticated visual world, nothing captures all of the senses and communicates like video. Further to this, the rise of social and digital marketing has resulted in the need for relevant and informative content to the point where video has become one of the most sought after marketing and communication tools on offer.

At Peanut Productions we have over 15 years of corporate video production, alongside television broadcast production. We have produced documentaries, lifestyle television programs and even co produced branded television with Westpac and Foxtel for the 2011 one hundred year anniversary of International Women’s Day. Follow the link to see more of this exciting collaboration. 

 

The range and breadth of corporate video production work we produce is always about delivering strong, relevant and professional content to our range of clients which include Coca Cola Amatil, Westpac, Callaway Golf Grinders Coffee and Tissot Swiss Watches to name a few.

The power of a creative concept and idea can lead to not only great content but also extend the reach of a product, campaign or brand to multiple streams of media coverage. Take a look at the following link from the Callaway/ Lamborghini experiential marketing activation we produced that received national news television coverage across all 5 major networks as well as media around the world. 

Effective communication is the key to successful business and at Peanut Productions we have built our corporate video production department with a commitment to quality and price competitiveness. We always strive to present our clients messaging, brands and stories in a way that is original, compelling and entertaining.

As an event company that also produces corporate video production, we have cornered a niche segment of the market by being able to provide our clients an integrated and seamless service that fully captures their marketing and sales requirements. Not only do we conceptualise and then end to end manage corporate events, we go on to create the key messaging for the event via powerful, emotive and relevant videos and then go on to take all of the elements of the event including additional videos to various online platforms, furthering the reach of the event, the brand and the core messages. For an example see the following link from the recent Digital Trends event series. 

 

Whatever your corporate video production requirements may be, Peanut Productions is ready to help. From concept, to copy writing, talent sourcing, to execution and uploading to online, we are on hand to help you bring your ideas, your brand, your message to life… creatively, dynamically and to the point.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

Creating Amazing Moments & Experiences at Events

There’s nothing like being wowed, having your imagination go wild and being freed from the day to day. Events are about storytelling. Whatever you’re communicating, launching or selling, the success and depth of connection is how well you tell you engage your audience. We’ve had the privilege to work with some amazing equipment over the last couple of years that have helped us deliver outstanding event experiences. In particular, we’ve been introduced to an amazing suite of equipment and software called D3. Now I’m not going to get technical, I’m much more creative focused, (I still have trouble connecting my Apple TV to our home entertainment system.) But let me say this, D3 has allowed us to create presentations in a whole new and exciting way. The platform for video presentations has changed and the canvas is now pretty much any surface or shape you can dream up. Check out the link below to see for yourself.

The possibilities are quite endless and how we apply video mapping can be very specific and tailored to create amazing visual canvasses as a means of conveying unique story telling. Some of the visual examples in the links are quite intricate and focus on some pretty ‘big’ ideas but this technology can be delivered in ways that really help transcend conventional presentations.

We used video mapping over a 40m curved screen for the launch of Coke Life. With this technology we were able to take the idea of power point presentations to a whole new level, with multiple presentations playing simultaneously and independently of each other on different areas of the screen. The result was a dynamic and much more intriguing form of presentation holding viewer interest and engagement.

Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.

Don't be shy, there's no nut we can't crack!

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Heart Foundation - The Sound of a Beating Heart

All of us at Peanut are proud to announce our new partnership with the Heart Foundation. Following extensive pitching and talks we’re able to officially share the great news that we’ll be working with the Heart Foundation across the shake up of their annual fundraising event. We’re all very excited with the trust shown to us with the new direction and can’t wait to get started in the coming weeks to start bringing the new vision to life.

It wasn’t till we began this relationship that we started to realise the importance and relevance of the Foundation’s work. Since the early 1960’s  the Heart Foundation has invested more than five hundred million dollars in cardiovascular research and of that investment 82% has come from Australians like you and me.

55,000 Australians suffer a heart attack each year!

1.4 million Australians are living with heart disease.

It’s a real honour to be able to work on an event series that has the power to really make a difference. Over the coming months we’ll be working closely with the Heart Foundation team to realise great opportunities that will help provide worthwhile impact at the annual event held in Melbourne in October each year. Fundraising has become big business in Australia with many important and worthwhile causes competing to be seen and heard. Having a worthy cause is no longer enough nor a guarantee of acquiring the needed support or awareness of the community around us. Finding new authentic ways of engagement is paramount and ensuring messaging is creative, to the point and relevant, integral to ensuring one stands out in the crowd. 

The pitch process for us on this campaign forced us to really dig deeper and ensure that on every point we’re delivering on, is well thought out, on brand and relevant to the success of the event. It’s a big responsibility and one we don’t take lightly. We’ve been honoured to be a part of an organisation that in one way or another, at some time in our lives will help us. For myself personally, I watched my father suffer through several heart attacks and a stroke. The care and support he and our family received through his greatest life challenge was met head on with great medical expertise and unwavering assistance. 

It’s a great privilege and opportunity to say thank you and help give back to an organisation that gives so much.

Lunar New Year 2017

For over 5 years now, Peanut has had the privilege of producing Westpac’s exclusive Lunar New Year celebrations banquet dinner series across Australia. It’s been a great honour and exciting project to work on. 2017's Year of the Rooster was no exception and saw our creative team execute a number of exceptional activations at each event. The event was held at the recently refurbished Hyatt Regency to over 500 guests.

Entertainment included an acrobatic lion dance as well as a modern interpretation of the ancient Chinese meteor performance. The centrepiece of the event series was a five metre high LED tree adorned with gold coins and rui knots to bring good luck and prosperity. It traveled across Australia with the event team and was a standout inclusion at this year's Road Show. Spinning roosters hung from ceilings  and as per tradition, red envelopes were exchanged while guests enjoyed a fusion banquet experience merging the best of traditional Chinese cuisine in a modern Australian style.

Sharing has become paramount for an event's success and the integration of social media at events a powerful way to boost reach and generate new leads... as well as create an opportunity to have some fun! This year we provided a photo wall in which guests could immerse themselves in floating gold coins. Photos or short videos could then be shared across regular social media platforms.

The event is a highly energetic celebration hosted by Westpac for its premium Chinese banking customers. Over the years it has become a highly sought after ticket and continues to grow year after year. Each year brings new creative ways to explore and interpret the event experience keeping it relevant and fresh. It's a challenge we relish as it also ensures that we remain relevant and fresh. We are a Melbourne events management company that thrives on creating outstanding experiences for our clients and their guests! We have offices in both Sydney and Melbourne servicing Australia and beyond.

Innovation + Content = Success

Successful events are all about effective and powerful storytelling. We are all constantly being bombarded with information, most of it digitally, and usually at rapid succession. Just think of how many seconds you actually spend looking at just one post, one video, one news story, etc, etc.

Events are a unique and powerful opportunity to authentically engage with people for a much greater period of time. How you use that time is integral to your event’s success. For me, I measure ‘success’ by the level of engagement and connection.

What are the guests walking away with?

Have they understood what our key messaging was all about for the event?

Have they created an authentic connection with the key message and with the brand?

Gone are the days that an event’s success was measured by how exquisite the canapes were or how impressive the brand of champagne. Success is all about how well we’ve communicated and engaged and how we do this is integral to how well your efforts will resonate with guests during the event, later in the day, the next week, the next month, etc, etc.

Content is king but how we use content is the secret to success. Innovation is the tool that we use to showcase our content in ways that captivate, excite, and engage. Every event is an opportunity to discover a new way to share content creatively and uniquely ensuring that we always stay fresh and new. It is by always pushing the way we innovate at events that we give ourselves the best opportunity to ensure engagement and people’s attention. Of course having great content and ensuring your messaging is presented in a way that is clear and strong is vital but never lose sight of the fact that we’re all constantly being bombarded with content. How we use it is central to how it’s going to be received.

Don’t forget, Innovation + Content = Success

We are Peanut Productions and we are a Melbourne and Sydney based event management company. We are passionate and we love to create experiences that emotively connect brands to people.

Creating a Lasting Event Legacy

If you have been involved in planning a large scale event you will know how much work goes into planning; before, during and after the fact, to ensure all the requirements merge seamlessly.

Creating event legacy is about successful event planning through every stage of the event’s process. It’s about ensuring your guests experience is flawless to the point that they’re fully immersed in the world that you have created for them. A guest will usually only notice something when it’s out of place, annoying or not quite right. All of these little things can add up to creating the tangible, take home experience. Before you know it, something completely irrelevant to the actual event or brand message may start to negatively impact the guest’s perception of that message.

From the moment an intended guest receives a ‘save the date’ or ‘invitation’, the engagement has commenced and that individual has started to either connect, disconnect or remain ambivalent to your desired event outcome. From that first moment, every step of the event journey is either an opportunity to bring the attendee closer toward the key event message or further away from it. Gone are the days where good champagne and peanuts were the measure of a successful event.

Understanding guest experience and their journey is paramount to creating a successful event legacy. Your guests are now your ambassadors and how you leave them at the end of the event will determine how they will go on to either help further expand your message positively or negatively.

In a nutshell, what I’m trying to say is that there is no detail too small that should not be considered, understood and implemented if it enhances the overall event and guest experience. Your event legacy is the core value you pass on, ensure it’s a legacy you’ll be proud of.

We are Peanut Productions, a Melbourne and Sydney event management company. We are passionate and we love to create experiences that emotively connect brands to people.

Raising a Hand for Sparkle Ball

A couple of months ago we produced an awards ceremony event for Coca-Cola Amatil called Partners for Growth. The event encapsulated the very best examples of collaboration between CCA and its key strategic supplier partners. It was a great event but what stood out for me was a powerful and moving speech by the Raise Organisation’s CEO, Vicki Condon. CCA in partnership with the Coca-Cola Australia Foundation provide support to Raise and CCA invited Vicki to the event to share the company’s vision and mission to its guests.

Raise works tirelessly across Australia to positively and proactively impact the wellbeing of young people at risk of disengagement in Australia. The scope of work the organisation undertakes is quite phenomenal with over 3,400 young people having been mentored by approximately 2,400 volunteers across communities all over Australia. This year alone, over 700 newly trained mentors are providing mentoring to 1,000 young Aussies. You can check Raise out here or support their the upcoming Sparkle Ball here which I’ll explain a little further down.

Research shows that focused mentoring can greatly improve a young individual’s confidence and self-respect. For teenagers at risk, mentoring has been shown to help reduce the risks as well as provide invaluable support around mental health issues, drug and alcohol addiction, teenage pregnancy, juvenile justice issues, homelessness, and poverty in later life.

What I discovered about Raise and what moved me to action is their commitment and passion toward making a difference! Here is an organisation working tirelessly and without pretence, inspiring ordinary Australians to roll up their sleeves to help young people truly in need.

So, where am I going with this? I’m very proud to say that as a team, Peanut is rolling up it’s sleeves to lend a hand too. We’re very excited to be working with the Raise team doing what we do and love best…. putting on amazing events that connect and inspire people. On Friday 8th September we’ll be working with Raise to put on a dazzling Sparkle Ball and deliver the highest return on fundraising to date. This Gala Ball will be held at Sydney’s Ivy Ballroom and hosted by comedian and actor Jean Kittson.

We are Peanut Productions, a Melbourne and Sydney event management company. We are passionate and we love to create experiences that emotively connect brands to people.