At a glance:
- Pre-Event: Event blueprint and planning, legal compliance and permits, venue & talent sourcing, and marketing & promotion
- During the Event: Parking and transportation management, seamless technical execution, and attendee experience management
- Post Event: Social media content creation, feedback collection, reporting and analysis
Whether it is a high-impact public activation, a corporate conference, or a media launch, planning an event is an enormous undertaking. Numerous elements are in motion before, during, and after the event, which entails a vast amount of hidden coordination, documentation, and troubleshooting throughout the process.
This is where Peanut Productions comes into play. As a comprehensive event management agency, we take care of the behind-the-scenes tasks, allowing our clients to concentrate on their vision, guests, and results. Our role is to anticipate future challenges, plan three steps ahead, and develop solutions before they ever reach your radar. Crucially, we ensure that every operational detail enhances, rather than detracts from, the brand experience you want to deliver.
Here’s an overview of what we handle for you, covering everything from permits to parking arrangements and beyond.
Pre-Event
Before the first guest arrives, every element of the event must be carefully shaped to reflect your brand story, engage your audience, and set the stage for a seamless experience. Here’s how we lay that foundation.
Plan the Event Framework
Every successful event starts with understanding the event itself, such as its objectives, audience demographics, nature, scope, and purpose. These details influence every planning decision, from the desired atmosphere and event outcomes to the attendee experience and how resources are allocated.
Managing these elements requires careful planning and strategic alignment, both of which Peanut Productions specialises in. Our highly skilled and knowledgeable team will meticulously plan and set the right foundations to ensure the event comes together seamlessly.
Just as importantly, we ensure that these foundations are aligned with your brand identity and storytelling goals, so that every touchpoint reinforces your message.
Select the Venue and Setup
The venue plays a defining role in the attendee experience and requires more than availability or convenience. It needs strategic alignment with the event’s goals. The venue sets the tone and mood, reinforces a message, delights the attendees, and allows other elements to shine.
Peanut Productions offers strategic venue sourcing, complete with site inspections, floor plan development, and detailed layout design. Once the venue is confirmed, the team takes care of setup logistics, from coordinating supplier bump-ins to optimising the event flow through smart space planning.
We also consider how the spatial design supports both storytelling and memorable brand moments throughout the attendee journey.
Manage Permits and Compliance
Securing the necessary licenses and permits is a critical component of event planning that ensures legal compliance and smooth execution. Depending on the nature and location of your event, this may involve obtaining public gathering permits, street closure authorisations, temporary structure approvals, and health and safety certifications.
Navigating these regulatory requirements can be complex and time-consuming, but this is where we step in, not just as event planners but also as local laws and logistics experts. With decades of combined experience, the team handles every layer of operational complexity so you can stay focused on your event, not on last-minute legal issues or regulatory complications.
We proactively identify and resolve compliance requirements well in advance, ensuring that your event’s experience and brand perception are not disrupted.
Source and Coordinate Talent
Whether it’s well-known figures or unknown artists, finding the right talent may turn a routine event into a memorable one that will inspire and excite your guests. The performers must be able to engage and connect with the audience while highlighting the event’s message and goal.
At Peanut Productions, we guarantee that each performance aligns with the event’s theme, audience desires, and brand character. Once we verify the talent, we work with them behind the scenes. We handle all logistical coordination, including travel arrangements, hotel bookings, talent briefings, run sheet integration, and on-site management.
We also ensure that talent briefings include clear brand alignment and messaging cues, so their contribution supports the narrative arc of your event.
Read more: How Peanut Productions Curates Talent That Aligns With Your Event Goals
Marketing and Promotion
Your efforts to execute a successful event may be undermined if no one knows about it. To avoid this, marketing and promoting the event to drive awareness, registrations, and anticipation is essential.
Peanut Productions does this by creating a dedicated event landing page, microsite or even event apps that include all the program information, build trust, and drive registration. We also use a mix of promotional channels, such as partnerships, email marketing, and social media, to increase awareness among different audiences and generate buzz.
Importantly, every element of this pre-event communication is designed to build anticipation while maintaining a consistent brand voice across channels.
Read more: Why You Should Have Event Apps for Your Corporate Events
During Event
Once event day arrives, delivering a seamless, branded experience is where expert execution truly matters. Here’s what we do on the event day to make it shine.
Manage Parking and Transportation
Smooth arrival and departure experiences are often underestimated in event planning. However, they’re essential to guest satisfaction and overall event flow. Peanut Productions takes a proactive approach to parking and transportation logistics by first assessing parking needs, which is usually done in the pre-event planning phase. We evaluate factors like guest count, venue location, attendee demographics, and traffic impact.
Once parking and transportation needs are clear, our on-site team executes the plan on the event day to ensure a smooth guest experience. This may include securing parking permits if an event is held in public spaces, arranging off-site parking with transport for attendees, deploying professional traffic marshals and directional signage, reserving dedicated parking spaces for VIPs, and allocating a separate space for suppliers and vendors to prevent congestion.
Even in operational areas like parking and transport, we look for opportunities to positively reinforce your brand experience through branded shuttle services or VIP arrival touchpoints.
Technical Execution and Live Management
All the planning and organising mean little without flawless execution and real-time management on event day. Peanut Productions ensures that every technical element, from lighting and staging to audiovisual delivery, is meticulously prepared and seamlessly managed in real time.
Our team collaborates with suppliers, venues, and clients to define lighting, staging, audiovisual (AV), power, and media requirements. This includes reviewing the event schedule, specifying stage layouts, integrating special effects, and aligning all technical components with your desired mood, message, and brand story.
On the day of the event, the technical team is on-site managing live execution. We oversee system setups, conduct sound and lighting tests, run final rehearsals with speakers and performers, and coordinate closely with talent, production staff, and suppliers.
If any last-minute adjustments are needed, from a microphone issue to a lighting change, we resolve them instantly, ensuring your audience experiences a polished and immersive event from start to finish.
Manage Attendee Experience
An attendee’s experience starts long before they set foot in the venue. From quick and easy online registration to well-trained on-site employees and conspicuous signage, every touchpoint should be planned to minimise inconvenience and maximise pleasure.
To ensure that attendees feel educated and cared for during the event, the team sets up help desks and dedicated support staff to answer questions in real-time.
Beyond efficiency, we also design moments of delight, from managing flights, accommodation and transfers to brand-aligned gifting, that elevate your attendees’ emotional connection to your brand.
Read more: Delegate Management in Corporate Event Planning and Its Importance
Post-Event Follow-Up
A well-executed event lives on well beyond the final applause, and Peanut Productions ensures that your post-event activities continue to build value and impact.
Create Engaging Social Media Content
At Peanut Productions, our content production work carries on even after the event. We collaborate closely with clients during post-production to guarantee efficient follow-up after events. This aids in amplifying the event’s influence and maintains audience involvement. We provide top-notch visual material, including event images, highlight videos, and behind-the-scenes clips, to encapsulate the event’s spirit and keep the enthusiasm on social media long after the event.
All content is curated to reinforce the intended brand positioning and key messages, extending your brand presence to new audiences post-event.
Collect Feedback
Our team also gathers and shares attendee testimonials, which lend legitimacy and generate interest in subsequent events. We motivate participants to share their experiences, fostering a feeling of community around your brand.
Additionally, we support post-event polls, surveys, and feedback forms to gather useful insights. This information helps us understand what resonated with your audience and guides future event planning.
We also analyse feedback to assess brand perception shifts, providing insights on how the event influenced your brand equity.
Reporting and Analysis
Once feedback and performance metrics are gathered, Peanut Productions compiles them into a comprehensive post-event report. This report typically includes:
- Attendance numbers and audience breakdowns
- Engagement metrics (e.g., session participation, social media activity)
- Technical performance summaries (especially for hybrid and virtual events)
- Feedback results and key trends
- Areas of success and recommended improvements
- Suggestions for future planning
The report is presented in a clear, visual format so stakeholders can quickly grasp the event’s performance and outcomes. These insights help prove ROI to internal teams or sponsors and refine strategies for future events, making each one better than the last.
Partnering with Peanut Productions for Successful Events
Peanut Productions handles every detail of your event from start to finish. Our services include planning, logistics, talent, production, compliance, and follow-up. This lets you focus on your guests and goals while we manage everything behind the scenes.
But more than that, we ensure that every operational detail reinforces your brand story and creates a seamless, memorable experience for your audience.
If you’re looking to create an event that’s seamless, impactful, and expertly managed from start to finish, contact Peanut Productions today. Let’s bring your vision to life.
