Coca-Cola Amatil


Colour My Summer Roadshow


The internal national CCA launch of the ‘Colour My Summer’ campaign was experienced by over 3,200 employees across five Australian cities and uniquely housed in a circus tent with a 360 degree LED screen as the centrepiece. We took a series of brand presentations and showcased them in a unique, highly engaging and emotive way. Content was layered over three different projected surfaces; one large traditional screen, a 360 degree LED wall directly above the stage and a series of LED panels directly behind presenters. Dancers, food trucks and a series of fun activations ensured the entire tent space was a celebration of the fun and playful attitude associated with the world’s number one brand, Coca-Cola.