Coca-Cola Amatil

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Colour My Summer Roadshow

 

Overview

The internal national CCA launch of the ‘Colour My Summer’ campaign was experienced by over 3,200 employees across five Australian cities and uniquely housed in a circus tent with a 360 degree LED screen as the centrepiece. We took a series of brand presentations and showcased them in a unique, highly engaging and emotive way. Content was layered over three different projected surfaces; one large traditional screen, a 360 degree LED wall directly above the stage and a series of LED panels directly behind presenters. Dancers, food trucks and a series of fun activations ensured the entire tent space was a celebration of the fun and playful attitude associated with the world’s number one brand, Coca-Cola.