Coca-Cola Amatil

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Coke life launch

Overview

The launch of Coke life coincided with the 100 year celebration of the iconic Contour Bottle. Key brands were brought to life on a 240m2 curved screen followed by a series of interactive expo activations, experienced by over 4,000 staff and customers nationally. Our Peanut team transformed traditional venues by creating two unique and engaging event spaces designed to excite and surprise the audience. One for key content presentations and the other a large experiential styled Expo featuring the full range of Coke brands including Fanta, Powerade, Sprite, Mount Franklin, Barista Bros, Yenda and of course Coke and Coke Life.