Along the way, many people have asked us, why “Peanut” Productions… where did this name come from and what significance does it have to an events agency?
Read it first hand from our Creative Director Michael below.
So, what’s in a name? Every journey begins with a first step. Mine began some 20 years ago producing fashion parades, which led to an event producing career across Australia and the world, working with some of the biggest brands on the planet. That journey then led me some 15 years later, to establishing my own Event Company.
For some time I was stuck on a name for the venture. It needed to be something that captured the spirit of what we would become and what we would stand for. It had to be playful and creative but most importantly it had to mean something, stand for what and who we are.
Around the same time that I was searching for inspiration my sister had received the wonderful news that she was pregnant with her first child. This was probably the most exciting nine months of our family’s lives and this birth was to be the first for a new generation of our family. During the initial ultrasound the doctor showed Michelle her little baby to which her first reaction was, “Oh my God, it’s a little Peanut.”
From that moment on and until well after her birth that word stuck and Peanut became the nickname of our beautiful little Mia. That little Peanut is today, a boundless bundle of energy with tremendous potential. She epitomises everything that Peanut Productions represents.
An amazing opportunity to engage and excite.
A wonderful celebration of life!
— Michael Mostrodimos
Well there you have it… from the birth of a little peanut sparked the birth of the events agency we have today.