Client
Jaguar Land Rover Australia
Services
Event Management
Year
2023
Across the year, Range Rover conduct multiple drive experience programs which Peanut Productions is proud to deliver for their guests. The purpose of these drive days is to allow retailer clients the opportunity to test drive some of the latest models of vehicles of the Range Rover brand.
For these programs; alongside a dedicated driving team Peanut Productions create a scenic drive route with a mix of highway, freeway, suburban and windy roads to maximise the guest experience and generate vehicle excitement and brand connection. From a stunningly Luxurious hotel (think Ritz Carlton) through to destinations including the Blue Mountains, Yarra Valley wineries and much more, out team ensure guests are treated to a fantastic drive route that takes them to and from exciting destinations for three course meals and drinks. It’s fair to say no stone is left unturned in nailing the brief.
At these events attendees were thrilled by the incredible attention to detail and outstanding service provided by all stakeholders. Across 2023 this resulted in many successful events with multiple cars being sold.