For the Australian launch of a new Italian product, leading doctors from Europe, Canada and the United States were contracted to present at one event to be held in Melbourne. To maximise our opportunity with these leading global thought leaders we created a second event in Sydney and live-streamed the keynote presentations from Melbourne.
We then created a two-way visual connection so that guests at the Sydney event could ask questions. As well as this we provided an online platform that allowed doctors from all over Australia access to the whole presentation live. Using an app, all of our doctors at home watching the event were able to send in questions as well.
The following video showcases the event: