TRADITIONAL VIRTUAL LIVESTREAM
Dyson Academy is a specialised training event for all large retailer employees across the country. Traditionally, this event was executed as a 3 week roadshow across ANZ, which saw a team from Dyson travelling and out of the office for 3 weeks.
In response to COVID-19, Peanut Productions transformed the event into a 2-night live virtual series, repeating twice in one evening to manage both East and West Australian time zones. The event was presented live from a studio and incorporated a series of both traditional and expo-styled demonstrations. This livestream version of the 6-city roadshow gained the highest attendee numbers (2,000) ever recorded for the Academy. The inclusions of gamified education, demonstrations a live Q+A feature helped drive the success of this event with the live stream doubling engagement compared to the traditional face-to-face event. The event received a 98% positive response rate for the event to continue online moving forward.
What started off as a substitute has since become a powerful tool in delivery key business messaging and team engagement.
For the last 14 months, Peanut in partnership with Dyson has brought all of the company’s national and New Zealand events to life via virtual solutions.
The following video showcases the event: