Happy Chinese New Year! We've has just come off our 5th year running of the Westpac Chinese New Year national Road Show.
Year of the Monkey has been a playful and exciting theme to run with. Our brief this year was to incorporate both traditional with contemporary. The result, a series of truss structures throughout each space creating a web like series of lantern canopies above guests heads. Ticking the contemporary box, we created a digital activation on each of the truss with upright vertical LCD panels featuring cheeky monkey video animations. From monkeys climbing trees to swinging from branches.
Our client at Westpac gave us great scope and trust this year to really push the event to a new level. An outstanding result that we’re all really ecstatic about.
Now, to next year and the Rooster, cockle doodle do… here we go again!!!
The Event Pitch – How much to you give?
What’s the line between giving too much or supplying too little?
Imagine this… A potential new client approaches you with the prospect of an exciting project that you’d love to be event planning. You’re eager to pitch and make a strong impression but how much do you give in the pitch? I’ve had countless conversations about this that mainly revolve around how to best protect your intellectual property. Formulating a thorough and cohesive event pitch can require quite a bit of work and effort and once you put it on paper or hit ’send', what happens to all of that IP that you’re pretty much giving away?
In my opinion, if the lead is solid and the potential client someone you really want to work with, then you’ve just got to go for it, give it your all and keep a healthy and positive attitude toward the outcome. You can’t control what people do with your IP but if you’re not prepared to put it out there and show people confidently what you can achieve for them, then why expect anyone to take that next step and hand over their project to you.
I believe you’ve just got to take chances and put yourself out there. If it’s not this one, then it’ll be the next, or the next. Every pitch we do makes us better, stronger and more competitive.
Don’t believe me?… then let us pitch
Welcome to Peanut. We are a Melbourne and Sydney based Event Agency. We are passionate and we love to create experiences that emotively connect brands to people.
Don't be shy, there's no nut we can't crack!