For over 5 years now, Peanut has had the privilege of producing Westpac’s exclusive Lunar New Year celebrations banquet dinner series across Australia. It’s been a great honour and exciting project to work on. 2017's Year of the Rooster was no exception and saw our creative team execute a number of exceptional activations at each event. The event was held at the recently refurbished Hyatt Regency to over 500 guests.
Entertainment included an acrobatic lion dance as well as a modern interpretation of the ancient Chinese meteor performance. The centrepiece of the event series was a five metre high LED tree adorned with gold coins and rui knots to bring good luck and prosperity. It traveled across Australia with the event team and was a standout inclusion at this year's Road Show. Spinning roosters hung from ceilings and as per tradition, red envelopes were exchanged while guests enjoyed a fusion banquet experience merging the best of traditional Chinese cuisine in a modern Australian style.
Sharing has become paramount for an event's success and the integration of social media at events a powerful way to boost reach and generate new leads... as well as create an opportunity to have some fun! This year we provided a photo wall in which guests could immerse themselves in floating gold coins. Photos or short videos could then be shared across regular social media platforms.
The event is a highly energetic celebration hosted by Westpac for its premium Chinese banking customers. Over the years it has become a highly sought after ticket and continues to grow year after year. Each year brings new creative ways to explore and interpret the event experience keeping it relevant and fresh. It's a challenge we relish as it also ensures that we remain relevant and fresh. We are a Melbourne events management company that thrives on creating outstanding experiences for our clients and their guests! We have offices in both Sydney and Melbourne servicing Australia and beyond.