All of us at Peanut are proud to announce our new partnership with the Heart Foundation. Following extensive pitching and talks we’re able to officially share the great news that we’ll be working with the Heart Foundation across the shake up of their annual fundraising event. We’re all very excited with the trust shown to us with the new direction and can’t wait to get started in the coming weeks to start bringing the new vision to life.
It wasn’t till we began this relationship that we started to realise the importance and relevance of the Foundation’s work. Since the early 1960’s the Heart Foundation has invested more than five hundred million dollars in cardiovascular research and of that investment 82% has come from Australians like you and me.
55,000 Australians suffer a heart attack each year!
1.4 million Australians are living with heart disease.
It’s a real honour to be able to work on an event series that has the power to really make a difference. Over the coming months we’ll be working closely with the Heart Foundation team to realise great opportunities that will help provide worthwhile impact at the annual event held in Melbourne in October each year. Fundraising has become big business in Australia with many important and worthwhile causes competing to be seen and heard. Having a worthy cause is no longer enough nor a guarantee of acquiring the needed support or awareness of the community around us. Finding new authentic ways of engagement is paramount and ensuring messaging is creative, to the point and relevant, integral to ensuring one stands out in the crowd.
The pitch process for us on this campaign forced us to really dig deeper and ensure that on every point we’re delivering on, is well thought out, on brand and relevant to the success of the event. It’s a big responsibility and one we don’t take lightly. We’ve been honoured to be a part of an organisation that in one way or another, at some time in our lives will help us. For myself personally, I watched my father suffer through several heart attacks and a stroke. The care and support he and our family received through his greatest life challenge was met head on with great medical expertise and unwavering assistance.
It’s a great privilege and opportunity to say thank you and help give back to an organisation that gives so much.