Event Summary
Client: Merz Aesthetics
Project: Ultherapy PRIME Launch & Showcase Dinner
Location & Venue: Sydney, Alpha Dining
Timing: June 2026
Scale & Format: 100 pax, Dinner
Services: Brand Activation
Peanut Productions partnered with Merz Aesthetics at Alpha Sydney to launch Ultherapy PRIME. By embedding custom light installations, bespoke motion graphics, and 360-degree branding across every guest touchpoint, we turned a VIP dinner into an immersive, highly shareable brand experience.
Event Overview
Merz Aesthetics engaged Peanut Productions to design and deliver an exclusive VIP evening experience following a national aesthetics conference in Sydney. Hosted at Alpha Sydney, the event brought together leading industry professionals to celebrate innovation while showcasing the launch of Ultherapy PRIME, Merz Aesthetics’ next-generation skin tightening technology.
The brief extended far beyond producing an elegant dinner. Merz Aesthetics wanted guests immersed in the brand from the moment they arrived, while creating highly shareable photographic moments that encouraged organic social content throughout the evening. Every design decision needed to reflect the premium positioning of both the brand and its newest innovation.
Our Approach
Peanut Productions approached the event as a fully immersive brand experience rather than a traditional corporate dinner.
Rather than concentrating branding within the presentation space, we embedded Merz Aesthetics throughout the entire delegate journey. Every arrival, transition and interaction became an opportunity to reinforce the brand, ensuring guests were continually surrounded by a consistent visual identity from arrival through to departure.
The experience was intentionally designed to balance sophistication with interaction, allowing networking, education and celebration to exist seamlessly within one carefully curated environment.
“Beautiful design captures attention, but purposeful design creates connection. Every creative decision should strengthen the story, deepen the experience and leave people with something meaningful to remember.”
Michael Mastrodimos, Founder & Creative Director
Experience Design
The guest journey began before delegates entered the venue. Arriving directly from the conference, guests were welcomed through a bespoke light installation featuring suspended lighting and mirrored surfaces that created an infinite reflection effect, immediately establishing a premium first impression while encouraging photography and social sharing.
A second large-scale photographic installation combined sculptural silver forms with a floating acrylic Merz Aesthetics logo, carefully positioned to ensure every guest photograph naturally framed the brand without feeling forced. Rather than appearing as balloons, the installation delivered a contemporary, editorial aesthetic inspired by luxury fashion photography.
Throughout Alpha Sydney, every touchpoint reinforced the Merz Aesthetics identity. Lift doors, windows, bars, bathrooms, menus, staff aprons and digital displays were all custom branded, creating a seamless environment where the brand remained present without overwhelming the guest experience.
Inside the dining room, handcrafted mirrored vessels, contemporary floral arrangements, architectural lighting and bespoke motion graphics produced by Peanut Productions transformed the venue into an elegant extension of the Merz Aesthetics brand.
Event Execution
Peanut Productions managed the creative development, production and onsite delivery of the event, coordinating every branded element to ensure a cohesive experience.
Lighting was carefully integrated throughout the venue to celebrate Alpha Sydney’s architectural character while complementing the premium finishes, styling and digital content. Motion graphics developed by Peanut Productions provided a sophisticated visual backdrop for the evening and supported the launch of Ultherapy PRIME.
A live product demonstration formed the centrepiece of the program, giving guests an opportunity to experience Ultherapy PRIME in action within an environment designed to encourage conversation, exploration and engagement.
The success of the experience design was evident throughout the evening, with guests repeatedly leaving their tables to interact with the installations, capture photographs and engage with the branded environments, creating exactly the type of authentic social advocacy envisioned in the original brief.
Event Outcomes
Peanut Productions successfully transformed a premium networking dinner into an immersive brand experience that reflected the sophistication of Merz Aesthetics while supporting the launch of Ultherapy PRIME.
By designing every touchpoint with purpose, the event encouraged genuine interaction with the brand, generated continuous guest photography and delivered an environment where delegates naturally became advocates through their own social content.
The result was a visually striking, highly engaging experience that exceeded the client’s objectives and demonstrated how thoughtful experience design can strengthen brand presence long after the event concludes.
